ProjectsBicycle Blue Book a large national ecommerce company based in Los Angeles. They provide a marketplace for customers to buy, sell, and trade quality used bikes as well as a sophisticated value guide platform to ensure people get the most reliable valuations before trading.
This was an important time for the company and my role in this collaboration was multifaceted. The company was growing fast and they had long needed a full overhaul of their brand, website and marketing materials—along with the creation of a brand new mobile app for customers to trade on.
As the sole designer, I worked closely for many years with product managers and developers. I carried out a much needed refresh of their outdated brand identity into a professional and modern version—including an updated, clean logo and customer logotype, vibrant colour palette, custom imagery, full brand guidelines, and marketing materials.
Their website, similar to the brand, was outdated and didn't reflect the professional nature of the company. I was tasked with completely redesigning this huge ecommerce website to match the new modern aesthetic of the brand as well as ensuring the best possible user-friendly experience for their huge customer base. This required working seamlessly with the developers and utilising customer feedback to continually improve the usability of the site.
Meanwhile, customers were calling out for a mobile app that would make it even easier to trade-in their bikes. We wanted this to be as seamless as possible, crafting a very simple application giving users the possibility to quickly get an accurate valuation and trade in their bikes.
Want to start on a new project or just have a few questions? Let me know and I'll get back to you within 24 hours.
Get in touch