Carrara

I was tasked with creating a logo and identity for this new startup that was simple but exuded luxury to fit the high-class properties they dealt with and quality images and footage they capture.

I created sophisticated, custom-made uppercase logotype with contrasting thicknesses and subtle rounded corners and angles. It was later decided on to pair it with a logomark so I created a stylised version of the initial C that can be used together with the logotype or separately for different applications. We kept a classic neutral colour scheme and incorporated a marble texture (carrara being a type of marble) throughout the brand where suitable.