Pixsell, "pixels sell", believe just that. That great photographs (made up pixels, of course) can greatly increase the chances of selling your home. This real estate photography company wanted a logo and visual identity that depicted that idea throughout their company.
Pixsell were specific in their desire to have a clear logomark that conveyed exactly what they did. I explored many concepts merging iconography of photography and real estate, eventually landing on a simple but clear camera shutter with the shape of a home in the negative space.
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